Brand Dunyasi · Digital Workbook
Calculate Exactly What a Professional Website Is Worth to Your Specific Business — Before You Spend a Dollar
8 Worksheets Each producing a specific financial output for your business | 12 Formulas Every calculation explained, sourced, and reusable quarterly | 3× Scenarios Conservative, realistic, and optimistic Year 1 projections |
Overview
A website investment made without a financial model is a guess. This workbook turns it into a calculation — built on your actual numbers, verified industry benchmarks, and the exact CPC data for your state.
Most business owners spend between $2,000 and $10,000 on a website based on gut feeling or a persuasive sales conversation — and measure the outcome vaguely, if at all. This workbook changes that. Eight structured worksheets, twelve reusable formulas, and a three-scenario 12-month projection give you the financial model every serious website decision deserves.
Three Formulas From Inside This Workbook
Formula 01 — Monthly Revenue Leak
(Potential Enquiries − Current Enquiries) × Close Rate × ATV
Example: potential = 47, current = 5, close 25%, ATV $2,500 → (47−5) × 0.25 × $2,500 = $26,250 / month
Formula 08 — Paid Advertising ROAS
Budget ÷ CPC = Clicks × CVR = Enquiries × Close Rate × ATV ÷ Budget
Example: $800 ÷ $4.50 = 177 clicks × 2.5% = 4.4 enquiries × 20% × $3,200 = $2,816 ÷ $800 = 3.5× ROAS
Formula 09 — Website ROI Multiple
Total Year 1 Digital Revenue ÷ Total Year 1 Digital Investment
Example: $114,000 revenue ÷ $18,000 investment (website + 12 months ads) = 6.3× ROI
The 8 Worksheets — What Each One Produces
| WS | Worksheet Title | You Will Have… |
| 01 | Your Business Baseline | Core metrics that drive every calculation in the workbook |
| 02 | The Cost of Invisibility | Your exact monthly revenue leak in dollars |
| 03 | Website Performance Score | A 100-point audit with prioritised conversion gaps |
| 04 | The Conversion Value Calculator | The exact dollar value of a single enquiry to your business |
| 05 | The Organic Traffic Revenue Model | Year 1 SEO revenue projection using your actual numbers |
| 06 | The Paid Advertising ROI Projection | Google Ads ROAS model using your state's verified CPC data |
| 07 | The Competitor Gap Analysis | Scored head-to-head comparison vs your top 3 competitors |
| 08 | Your 12-Month ROI Projection | 3-scenario forecast (conservative / realistic / optimistic) + break-even |
What This Workbook Helps You Do
– Calculate the exact monthly revenue your business is losing due to an absent or underperforming website
Who It's For
✓ Business owners who want financial justification before committing to a website investment
Why This Workbook Matters
The professional services ROAS benchmark is 3×–6× (WordStream, 2024) — but most small business owners make their website decision without any financial model at all. This workbook closes that gap. It uses your actual transaction value, your state's verified CPC data, and industry-benchmarked conversion rates to produce projections that reflect your specific business — not a generic industry average.
Why It's Different
– The only workbook of its kind using state-level CPC data for TX, FL, GA, NC, AZ, CA, and NY
Your Next Step
Bring your workbook numbers to the first conversation.
Brand Dunyasi builds the website your ROI model is built on. WordPress and Shopify, SEO-ready, mobile-first, in two to four weeks on a 50/50 payment structure with 100% ownership on completion.
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